Yep indeed! Love has indeed been commercialized and then, we can see that selling like hotcakes...

Romanticism cannot be overshadowed by consumerism. But most people tend to be materialistic in giving special gifts during Valentine’s Day. That’s why some are confused about the essence of the ”love” celebration.

True love cannot be measured by flowers and chocolates. It encompasses the day of love and extends beyond boundaries in the years to come.

Simplicity of doing things to show your love for your special someone is more than the expensive roses, branded hearts representations and sugary chocolates.

It is about time to be more creative in showing our romanticism instead of just buying gifts. After all, material things fade but real love is limitless and unconditional.

Loving is an everyday thing or the world will be dull. Saying ”I love you” with all sincerity is the sweetest thing you can do to express your feelings and intentions coupled by romantic gestures of affection and understanding.

Happy Valentine’s Day to all!

I remember that I first came to know about this day during school days when I was in Grade 8 or 9. This is despite I studied in one of India’s best known public school franchisees, that often set trends amongst the teenagers. That was perhaps in 1990-91.

Next year, on St. Valentine’s Day, we started seeing special cards marking the occasion coming out from well known greetings card makers. During that time, we had been witnessing the cable TV revolution as well. Satellite channels did all they could to promote such obscure occasions to promote their serials, channels and the markets cashed in selling their wares to young lovers.

After Valentine’s Day, other not so mass celebrated festivals like Karva Chauth, and all sorts of ’Days’ were glamourized by market forces.

Today, it has become a way of life for Indians. Dare you forget to wish and gift your lover on Valentine’s Day and you can safely kiss the relationship goodbye. You don’t follow Karva Chauth and you are no longer the good wife. It not only means fasting for husband’s long life, but the pressure is also on the husbands to take your wifey dear to the beautician, buy her expensive jewelery, clothes and what not.

This is nothing but disgraceful consumerism. It’s commercialism of sentimental feelings.

Raj Thackeray is opposing entry of north Indian culture in Maharashtra, Would he tell the world about the plans he has to restrict the entry of western culture in Mumbai like celebration of Valentine day?

Rise of commercialization in India forced the younger generation to celebrate such 'days' in fashionable way. young generation needs urgent policing now.

@ Maynard..would you actually wait for complete one year if you miss the chance to say "I love you" on Valentine's day to the person you love from the core of your heart. Everyday is the best day to express yourself to your dear ones. Don't give poor logic.

We are in urgent need in today’s hard and busy life a ‘Day’ when we could express ourselves and to celebrate our love and passion for anyone. If we aren’t celebrating love even for one day in a year, then, have we actually loved anytime in our life? It is a serious question.

I wait for the day in the whole year to say my beloved wife 'I love You' because I had met him on Feb 14 16 years back and I do it every year. We love each other express our feelings for each other specially on this day. where is the question of consumerism? I don't care if any because I celebrate the day for my wife thats all.

I am not shouting here for celebrating festival of love because love is celebrated every day. I am against those who do moral policing by using the word 'culture' to justify their irrational activities and violence against the people celebrating it.

I am a shiv sainik and would slap couples celebrating it anywhere at any place in my town.

Celebration of valentine's day in country like India is nothing but an indication of cultural corruption.

@Ayushi

You are right! Love is everyday activity. You might missed the whole essence of my point. Read again, please.

Love is not just in the air, it is on the net, on hoardings, in the malls, with the florist......Oh, just about everywhere! A couple of dollars spent on this day will keep the lovers happy and businesses even more happy. Why complain about the hullabaloo as long as the world is happy going red for a change?

No, the romanticism is not lost...it depends totally on us; we can use our own imagination to spend it our own way with our loved one. It necessarily does not mean giving a bunch of red roses, or cards etc. Retailers will try to cash in, but it is dependent on us whether to fall for all the advertising jargon or not. Love can be celebrated any day of the year, and that includes even the 14th of Feb.

It should be like 'Sant Balwant Diwas' while celebrating in India.

HAPPY VALENTINE'S DAY TO YOU ALL. TO LOVE AND TO BE LOVED IS THE SINGLE WAY TO LIVE LIFE PEACEFULLY AND HAPPILY.

What Reek has said is an example of true love. valentine is meant for people like him and his wife not for lovers.

St. Valentine was a Roman who was killed on February 14, 269 A.D. for refusing to give up Christianity. he had left a letter for the jailer's daughter where he was kept and signed it as -'From Your Valentine'. He expressed his affection for the girl. Now, the essence of love is missing in today's celebration of Valentine's day.

Why only Valentine, Consumerism has overshadowed every festivals and celebrations.

Miss Esther Howland had sent first valentine cards in United states. Commercialization of valentines introduced in 19th century but now the date has crossed the limits of commercialization.

Bajrang Dal, Shiv Sena, VHP and new entry in the list 'MNS' will ruin the party of valentine day.