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Do sexually suggestive ads work more than grabbing attention?
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# China’s broadcasting watchdog has banned all sexually suggestive advertising on radio and television arguing the these mislead consumers, harm public health, are socially corrupting and morally depraving, and directly discredit the radio and TV industry.
# Mainstream advertising across the media has grown more sexually suggestive. A total of 1,466 ads involving two billion Yuan (267 million U.S. dollars) have been removed since August, statistics from the China’s State Administration of Radio, Film and Television (SARFT) showed.
# Sexually suggestive ads make some parents uneasy and others angry about what they consider inappropriate material, still others consider this material to be completely harmless, or they aren’t offended by how it depicts women.
# UK’s Chartered Institute of Marketing, a couple of years ago found in a survey of 1,000 people, aged 15 and older, that only six per cent enjoyed, or were influenced by sexual images in ads.
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Nishi Roy
Sep 28 2007
Bangalore,
India
Yes, unfortunately they seem to work, othwerwise why would advertisers have a scantily clad woman sell almost everything under the sun, including cars, homes, and even curtains!
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yes, it definitely sells. It sells not just because the media sells it, but as the consumers buy that idea more. Fortunately or otherwise though!
Yes it does sell. Self regulation my the media is required though. Government intervention is not the answer.
I think it doesn’t work and the reason is simple that the sexually suggestive ads, of course, successfully grab the attention but the attention goes towards the ’skin show’ used in such ads not to the product. The skin shows in such ads do grab attention of the people but it can’t sell the products. The products don’t get any advantages by presenting skin shows in their ads.
The corporate world has developed a misconception that if people watched the sexually suggestive ads with greater attention, their products got fame anytime. This is a wrong conception. Most of the times, people talk about the ads and not about the product used in such ads. If the advertisers would leave this misconception behind, the problem would be solved in days. This has become a fashion to use semi-naked women in every second ads and it should be stopped by self-regulation parameters.
The corporate world has developed a misconception that if people watched the sexually suggestive ads with greater attention, their products got fame anytime. This is a wrong conception. Most of the times, people talk about the ads and not about the product used in such ads. If the advertisers would leave this misconception behind, the problem would be solved in days. This has become a fashion to use semi-naked women in every second ads and it should be stopped by self-regulation parameters.
Does it work or not???
Well, even after seeing so many such ads being floated all the time...i still feel it doesn’t. It may help in grabbing the attention for a minute but nothing more then that. That can never sell a product actually.
Take the example from cinema, so many movies are being released which have nothing but the ’skin show’, a few people might buy tickets for it, a few might even get the DVD’s/CD’s but such movies never become a hit....
Moreover, where today, children and almost anyone has an easy access to porn and other stuff, who will get tempted to a thirty seconds skin show!!!!
what is concerning is the portrayal of women in the entertainment industry and luckily,people have started taking up the issue gravely enough...!!!!
Well, even after seeing so many such ads being floated all the time...i still feel it doesn’t. It may help in grabbing the attention for a minute but nothing more then that. That can never sell a product actually.
Take the example from cinema, so many movies are being released which have nothing but the ’skin show’, a few people might buy tickets for it, a few might even get the DVD’s/CD’s but such movies never become a hit....
Moreover, where today, children and almost anyone has an easy access to porn and other stuff, who will get tempted to a thirty seconds skin show!!!!
what is concerning is the portrayal of women in the entertainment industry and luckily,people have started taking up the issue gravely enough...!!!!
No, they only manage to be eye-candy for a section of the audience...but I think hoodwinking them to such an extent that they buy the product more is not possible. Consumers are not fools, and the product doesn’t get any leverage by the skin show!
Yes, they do work because the main purpose of the ads is to engage attention, which this category of ads do very well. Love them or hate them, but ignoring them is out of question. The moment you react to them, the ads accomplish its objective. Whether the product is sold or not depends upon the innate strength of the product itself. Ads sell a product only to the extent that they draw popular attention; ’convincing’ is not an ads work.
Yes, they do work because the main purpose of the ads is to engage attention, which this category of ads do very well. Love them or hate them, but ignoring them is out of question. The moment you react to them, the ads accomplish its objective. Whether the product is sold or not depends upon the innate strength of the product itself. Ads sell a product only to the extent that they draw popular attention; ’convincing’ is not an ads work.
Of course they work, you morons.
Thats why you sticked to the TVs, hoardings and go buy products.
I don`t think you are going to buy products advertised by burkha clad women. Maybe In Middle east but not here in US.
And if you still live with your parents, you loser, its time to moveout from your Mom’s basement into real real world.
Thats why you sticked to the TVs, hoardings and go buy products.
I don`t think you are going to buy products advertised by burkha clad women. Maybe In Middle east but not here in US.
And if you still live with your parents, you loser, its time to moveout from your Mom’s basement into real real world.
Sex is the second strongest of the psychological appeals, right behind self-preservation.
In an advert shoring a bikini clad woman or a voluptuous lady will get your attraction instantly. This image will entice you what you can image if you buy the product.
Beer ads imply that if you buy their beer, you will have cool fun parties and lots of hot chicks to dance and cuddle up to. Diamond ads imply that your wife will be “quite thankful” if you buy her a nice necklace.
The potential buyer is at point A, and the sex is at point C. How can you position your product as “point B”? That seems to be the core question which separates successful use of this strategy from unsuccessful use of it.
In an advert shoring a bikini clad woman or a voluptuous lady will get your attraction instantly. This image will entice you what you can image if you buy the product.
Beer ads imply that if you buy their beer, you will have cool fun parties and lots of hot chicks to dance and cuddle up to. Diamond ads imply that your wife will be “quite thankful” if you buy her a nice necklace.
The potential buyer is at point A, and the sex is at point C. How can you position your product as “point B”? That seems to be the core question which separates successful use of this strategy from unsuccessful use of it.
Advertisers are very calculative people. After all it takes loads of money to get an ad campaign rolling. If it weren’t working, they would be the first people to stop pumping in money. The fact that such ads are increasing in number is proof enough that they really work. Now, we might not like it, but that’s how it is.
So, the potential buyer (A) is at point C and so you cannot position your product at point B because for this A fellow there is no B. He sleeps and wakes up looking at point C only, and when he sees nothing at that point, he goes back to sleep again.
It is said in the country today 3 S’s sell Shahrukh, Sachin and SEX. In the Ad mad world we have been witnessing the use of sex ever since the conception of ads, atleast this is wat I believe. It is a brutal reality that sexually driven ads sell and do work. No matter how much one denies but ads which do have some kinda flesh exposed or double meaning in it brings in a huge recall value, which inturn helps the brand itself.
The ad is remembered and the brand is associated with the ad. For eg. I am sure everyone will remember the XXX flavoured condoms ad, the use of mouth watering beauties will definately be kept in the minds of many. The motto of having an ad is to create an awarness about the product, its existance in the market and to create tht brand recall value.
And why not, if the advertiser and the company can achieve this through some amount of negative publicity so be it. It all depends on the viewer if they want to imbibe the message or just ignore it. But the fact that sexually aggressive ads catch grab the viewers attention atleast once is true. It does attract more eyeballs than any other to be honest and lets face it, we are humans any amount of flesh exposed is atleast seen forget thinking about it later on.
The ad is remembered and the brand is associated with the ad. For eg. I am sure everyone will remember the XXX flavoured condoms ad, the use of mouth watering beauties will definately be kept in the minds of many. The motto of having an ad is to create an awarness about the product, its existance in the market and to create tht brand recall value.
And why not, if the advertiser and the company can achieve this through some amount of negative publicity so be it. It all depends on the viewer if they want to imbibe the message or just ignore it. But the fact that sexually aggressive ads catch grab the viewers attention atleast once is true. It does attract more eyeballs than any other to be honest and lets face it, we are humans any amount of flesh exposed is atleast seen forget thinking about it later on.
NO. Sexual ads do not contribute to the brand advertised for. They break the first maxim of advertising- the ad content should never be so powerful so that it overshadows the product it wants to sell. A few years back a biscuit ad featured a sexy model. The slogan said ”temptation” or something on those lines. I still recollect clearly the model’s image. I have no recall of the brand of the biscuit.
For question like this, I think one more column in between no and yes should be made available.
Till it’s rare, it is working, when excess of it will haunt media, it’s common.
The answer is: If they are growing that means they are working or have utilization.some may have something to do with the product they are whispering about or other may have concern with the erotic voice and dress up of the same.
Advertising is just a matter of attention, let it be for a second or an hour and sexuality is a common and natural interest, which attracts almost every person having normal biological sexual growth but not psychological.Ofcourse adds can stimulate an interest in sexuality.
How you explore your interest further, totally depends on your interpretation and desire.
Watch it, enjoy it, and forgot it, thats fine. But, you don’t.Why? because you enjoy it.So they are eying on your weakness.
Till it’s rare, it is working, when excess of it will haunt media, it’s common.
The answer is: If they are growing that means they are working or have utilization.some may have something to do with the product they are whispering about or other may have concern with the erotic voice and dress up of the same.
Advertising is just a matter of attention, let it be for a second or an hour and sexuality is a common and natural interest, which attracts almost every person having normal biological sexual growth but not psychological.Ofcourse adds can stimulate an interest in sexuality.
How you explore your interest further, totally depends on your interpretation and desire.
Watch it, enjoy it, and forgot it, thats fine. But, you don’t.Why? because you enjoy it.So they are eying on your weakness.
No business like show business and nothing sells like sex. The glamour world of films and multi-billion dollar porn industry over the internet are proof enough.
The point of debate is neither sex nor showbiz but does a sexually suggestive advertisement merely attract attention or does it also help to promote the product.
Keeping morality off the shelf and considering it only as a purely commercial promotion campaign, in a sexually provocative advertisement, the attention gets focused on anything but the product being promoted.
(Only exception could be products like condoms, birth control pills etc. And even in some of the advertisements promoting these products, many viewers hardly recall what product was advertised.)
The irony is brought out in the very cartoon displayed here. Would anybody succeed in promoting vegetarianism by such an advertisement, though the display does manage to attract attention?
Whether moral policing should ban such advertisements like what China is enforcing is another question. Divergent views over creativity and the social norms of a given society do clash and what is permissible and what is not, will vary from individual to individual and nation to nation.
The point of debate is neither sex nor showbiz but does a sexually suggestive advertisement merely attract attention or does it also help to promote the product.
Keeping morality off the shelf and considering it only as a purely commercial promotion campaign, in a sexually provocative advertisement, the attention gets focused on anything but the product being promoted.
(Only exception could be products like condoms, birth control pills etc. And even in some of the advertisements promoting these products, many viewers hardly recall what product was advertised.)
The irony is brought out in the very cartoon displayed here. Would anybody succeed in promoting vegetarianism by such an advertisement, though the display does manage to attract attention?
Whether moral policing should ban such advertisements like what China is enforcing is another question. Divergent views over creativity and the social norms of a given society do clash and what is permissible and what is not, will vary from individual to individual and nation to nation.
Why only grabbing attention.....it does much much more than that............. especially to youngsters......... now even cricket is getting sensuous with dancers telling spectators that a six has been hit...
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